
Your One-Stop Country Market in Franklin, VA

Our Story
Welcome to Nates Bait & Grocery
Nates Bait & Grocery began with a simple goal: to create a place where people could pick up what they need, share a friendly word, and feel right at home. Nate grew up with a love for fishing, good food, and honest work. He saw the need for a store that brought all those things together for the folks in his community.
What started as a small shop has become a trusted local spot for bait, groceries, licenses, and everyday essentials. Over the years, it’s stayed true to its roots—serving people with kindness, fair prices, and a smile. Every customer who walks through the door is more than a sale; they’re a neighbor, a friend, and part of what makes this place special.
Community & Values
At the heart of Nates Bait & Grocery is a genuine love for people and the place we call home. Every part of this business was built to serve the community with respect, honesty, and a friendly spirit that feels like family.
Built Around People
Nates Bait & Grocery isn’t just a store. It’s a place where conversations start, friendships grow, and neighbors lend a hand. Whether someone stops in for a cup of coffee, a quick snack, or a fresh batch of bait, they’re always greeted with a smile and treated like family.
Hard Work and Heart
The values that built this store are the same ones that keep it going every day. Nate believes in working hard, keeping things fair, and making sure everyone leaves a little happier than when they arrived. It’s simple, genuine, and true to the spirit of small-town life.
Our Gallery
Take a look around and see what makes Nates Bait & Grocery special. From fresh catches and stocked shelves to friendly faces, every photo tells a piece of our story.














