Nate's Bait & Market storefront

Your One-Stop Country Market in Franklin, VA

Monday – Sunday 9:00 AM – 7:30 PM

(757) 621-9547
Nate's Bait & Market interior

Our Story

Welcome to Nates Bait & Grocery

Nates Bait & Grocery began with a simple goal: to create a place where people could pick up what they need, share a friendly word, and feel right at home. Nate grew up with a love for fishing, good food, and honest work. He saw the need for a store that brought all those things together for the folks in his community.

What started as a small shop has become a trusted local spot for bait, groceries, licenses, and everyday essentials. Over the years, it’s stayed true to its roots—serving people with kindness, fair prices, and a smile. Every customer who walks through the door is more than a sale; they’re a neighbor, a friend, and part of what makes this place special.

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Community & Values

At the heart of Nates Bait & Grocery is a genuine love for people and the place we call home. Every part of this business was built to serve the community with respect, honesty, and a friendly spirit that feels like family.

Built Around People

Nates Bait & Grocery isn’t just a store. It’s a place where conversations start, friendships grow, and neighbors lend a hand. Whether someone stops in for a cup of coffee, a quick snack, or a fresh batch of bait, they’re always greeted with a smile and treated like family.

Hard Work and Heart

The values that built this store are the same ones that keep it going every day. Nate believes in working hard, keeping things fair, and making sure everyone leaves a little happier than when they arrived. It’s simple, genuine, and true to the spirit of small-town life.

What We Offer

Explore our full range of local products, fishing supplies, and convenient in-store services — all in one friendly stop at Nate’s Bait & Grocery.

Live Bait

  • Nightcrawlers
  • Red Wigglers
  • Minnows (Shiners, Goldens)
  • Crickets
  • Mealworms

Fishing Tackle & Gear

  • Hooks (Single, Treble, Circle)
  • Sinkers and Split Shot
  • Bobbers and Floats
  • Fishing Line and Leader
  • Artificial Lures (Spoons, Spinners, Plastics)
  • Tackle Boxes
  • Rods and Reels (Basic and Kids’ Sets)
  • Stringers and Bait Buckets

Essentials & Groceries

  • Ice
  • Bottled Water
  • Sodas and Sweet Tea
  • Chips, Jerky, and Peanuts
  • Crackers, Cookies, and Snack Cakes
  • Bread, Milk, and Canned Goods
  • Coffee and Fixin’s
  • Charcoal and Lighter Fluid

Convenience Items

  • Bug Spray
  • Sunscreen
  • Ponchos
  • Sunglasses and Readers
  • Pocket Knives
  • Flashlights and Batteries

Local Extras

  • Fishing Licenses
  • Homeopathic Products
  • Aromatherapy Products
  • Hats, Mugs, or T-Shirts