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A market that feels like home.

Your Local Stop for Bait, Groceries & More

Fishing trip? Quick groceries? Notary service? We’ve got it all under one roof, right here in Franklin.

Front view of Nates Bait & Market, a local bait shop and grocery store in the community | Franklin, VA

About Us

Welcome to Nates Bait & Grocery

We’re more than just a store — we’re a local stop where neighbors meet, fishermen stock up, and families grab everyday essentials. At Nates, you’ll find quality bait and tackle, fresh country products, and the kind of customer service that feels like home.

Every visit comes with fair prices, honest advice, and maybe even a good story or two. That’s what makes us more than a shop — it makes us part of the community.

Simple, Honest, Dependable

We believe in doing business the right way — fair prices, friendly service, and everything you need in one stop.

Rooted in Community

From helping neighbors with licenses to sharing fishing stories, our shop is built on trust, conversation, and connection.

Our Services

At Nates Bait & Market, we’re all about convenience and community. From bait and tackle to groceries, licenses, and everyday essentials, you’ll find everything you need right here under one roof — served with a smile every time.

Hunting & Fishing Licenses

Get your official licenses right here — quick, simple, and convenient, so you can spend more time outdoors doing what you love.

Notary Services

Need a document signed or certified? Our notary service is fast, reliable, and handled with care so you can get your paperwork done quickly and confidently.

Gifts & Local Goods

From smoked meats to handmade snacks, our gift cards and local treats make it easy to share a little bit of Franklin’s flavor with others.

Groceries & Essentails

Grab everyday items while you’re here — snacks, cold drinks, and household basics. It’s the kind of one-stop convenience that keeps you fueled and ready, whether you’re heading out to fish or just on your way home.

Live Bait

From red wigglers to minnows and shad, we keep the bait fresh and ready so you can hit the water anytime. Whether you’re fishing on the Blackwater or heading out for the weekend, we’ve got exactly what the fish are biting.

Tackle and Gear

Hooks, lines, sinkers, and more — everything you need for a good day on the water. Our shelves are stocked with trusted brands and local favorites, so you can restock your tackle box without the extra trip to town.

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Why Folks Keep Coming Back

At Nates Bait & Market, we believe good service and simple honesty go a long way. Here’s what makes us a local favorite for everything from bait to groceries — and plenty in between.

Friendly, Local Service

We treat every customer like a neighbor. Whether you’re stopping in for bait or a quick notary stamp, you’ll always be greeted with a smile and real conversation.

One-Stop Convenience

From fishing supplies to groceries and licenses, you can take care of it all right here. No extra trips, no hassle — just everything you need under one roof.

Quality You Can Count On

We stock trusted products that locals know and love, from fresh bait to country favorites. You’ll always find clean shelves and dependable goods.

Community at Heart

Nates Bait & Market is built around Franklin’s people and spirit. Supporting us means supporting your town — where honesty, hard work, and good company still matter.

What Our Customers Say

Nothing means more to us than hearing from the folks we serve. Here’s what our customers have to say about their experiences at Nates Bait & Market — honest words from real people who stop by every day.​​

Chester gray
Top notch place for all types of items your expect in a country store. Owner is quite friendly. You can get car repairs, snacks, fishing license and much more! Worth a visit!
Stephanie Loria
Nate is not only an amazing small business owner that has become a good friend. He always has a great attitude and willing to lend a helping him you can do almost anything you need with car repairs and his little shop has saved me many times.
Asya Milteer
Looking for the old fashion candy check out NATE 10/10 will recommend whatever you need he got it!!
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